Endiro Coffee receives the New Product Award in the Coffee and Cocoa SofiTM Awards

admin May 13, 2022

Uganda Bududa Bukalasi Coffee from Endiro Coffee has won the new product award in the Coffee and Cocoa Category at the Specialty Food Association’s (SFA) 2022 sofiTM Awards, the highest distinction in the $170.4 billion specialty food market. This is the first time a Ugandan product has received such a prestigious award. (Endiro Coffee receives the New Product Award in the Coffee and Cocoa SofiTM Awards)

Endiro Coffee’s Uganda Bududa Bukalasi Coffee was one of 102 winners chosen from nearly 2,000 entries across 53 product categories by a panel of gourmet food experts.

Products are evaluated based on their flavor, look, texture, and scent, as well as their ingredient quality and innovation. All tastings are held anonymously at the Rutgers Food Innovation Center.

“We are pleased that our flagship coffee has earned a New Product Award,” says Endiro Coffee Co-CEO Cody Lorance. “As business owners, we are constantly looking for ways to know that our product is well-liked. This is one of the highest validations of the work done by Endiro farmers in Uganda and our roastery staff in the United States, and we are appreciative.”

“Ultimately, the most essential thing is that the business we run continues to help us accomplish our mission of ending child vulnerability in Uganda and around the world,” said Gloria Katusiime, co-founder and CEO of Endiro. “The sofiTM Award proves that good coffee can be produced in a way that benefits farming families and the environment.” Good coffee should always be good from the tree to the cup.”