Nabattu Naira aka Naira Ali, a Ugandan female music artist, songwriter, and vocalist, has outlined the main reasons why she believes concerts should not be held on the same day. This comes after Swangz Avenue announced Juliana Kanyomozi’s concert dates, which coincide with B2C’s previously announced date. ( Naira Ali Explains Why It’s Dangerous to Schedule Concerts on the Same Day )
According to Naira Ali, it is not fair to have different concerts on the same date, no matter how diverse the audiences are.
“It is not fair for someone to argue that “it is okay to hold different concerts on the same date because audiences differ.” Furthermore, especially in an era when perception rather than content sells.”
My first show/unveil was on the same date as another bigger artist at the time, so I understand the psychological and physical strain you have to go through on top of double efforts and budgets because you’re both advertising, promoting, and building momentum for the final day using the same platform.
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“SPACE” and “MEDIUM” are placeholders. Half of all concerts in our country are attended not because of the artist’s catalog or content, but because of the hype created around them.
Of course, the one with the larger advertising gymnastics and budget wins. “I believe we can avoid this in the future,” Naira Ali wrote on Facebook. ( Naira Ali Explains Why It’s Dangerous to Schedule Concerts on the Same Day – Uganda music downloads )
